Fleet · CRM
Raina CRM
A fleet-services CRM combining customer profiles, operational workflows and analytics in a Laravel application.
Illustrative photograph
The business problem
A fleet-services operator needed a central view of customers, vehicles and maintenance work across its operation. Information in disconnected tools made it difficult to understand the state of the same customer or workflow.
My contribution and implementation
I built a CRM using PHP, Laravel and MySQL, bringing customer profiles and workflow management into a common system. Analytics were part of the implementation, giving operational information a place alongside the records staff used for their work.
Delivered functionality
The delivered CRM combined records, workflow handling and reporting instead of requiring teams to piece together information across separate tools. A comparable CRM should define record ownership, workflow states and the business question each report needs to answer.
Project context
Engineering decisions behind Raina CRM.
A fleet-services CRM combining customer profiles, operational workflows and analytics in a Laravel application.
Start with the information problem
The CRM addresses customer and fleet information spread across disconnected tools. Centralised profiles and workflow management give the team a shared operating context, so read the case as a data and coordination problem.
Put analytics in context
Predictive analytics are part of the scope, but model accuracy measurements are not published here. For a comparable system, define the source data, the supported decision and how a person verifies the recommendation.
Map responsibility before automation
Identify who owns each customer record and workflow transition. Agree how missing or conflicting information is handled. An automation should support the actual operating process rather than reproduce unclear responsibilities.
Questions about Raina CRM
Which operational information does Raina CRM bring together?
The CRM combines customer profiles, fleet-service workflow management and analytics in one application.