Fleet · CRM
Raina CRM
A CRM for a multinational fleet-services company — centralized customer profiles, automated workflow management, and predictive analytics.
The challenge
A multinational fleet-services operator was managing customers, vehicles, and maintenance across regions without a single source of truth. Decisions were reactive because the data to make them proactive was scattered across disconnected tools.
What I built
I built the CRM as the single hub for that operation: centralised customer profiles, automated workflow management to move work along without manual chasing, and predictive analytics that surfaced patterns in fleet performance instead of leaving them buried in spreadsheets.
The result
The team gained real-time visibility into fleet performance and a system that turned raw operational data into decisions — the difference between running a fleet and steering it. Automated workflows cut the manual coordination that quietly eats a service team's day.