Service
Social Media Marketing
A practical content and publishing workflow connected to your website, offer and enquiry process.
Illustrative photograph
I help small businesses define what to publish, who approves it and where an interested visitor should go next. The scope can cover a content plan, publishing workflow and links between social posts and relevant website pages.
Start with the channels your customers use and the material your business can maintain. We agree responsibilities for copy, creative assets, approvals and replies. Reach, enquiries and sales are measured outcomes rather than promised results.
What you get
What's included.
- Audience, channel and content-theme planning
- A scoped publishing calendar and approval workflow
- Content briefs using business-owned or licensed assets
- Links to relevant service pages and enquiry journeys
- A handover for publishing responsibilities and reporting
How it works
A simple, clear process.
Clarify
Define the audience, offer and purpose of each channel.
Plan
Agree themes, content inputs and a manageable publishing schedule.
Prepare
Create the scoped briefs and connect posts to relevant website journeys.
Review
Track agreed signals and adjust the plan against actual observations.
FAQ
Common questions.
Is paid advertising included?
Only if separately specified. Account spend, campaign operation and creative production need their own scope.
Who supplies photography and brand assets?
We agree that before starting. Assets must be business-owned or licensed for the intended use.
Can you guarantee follower growth or leads?
No. We can establish a consistent workflow and useful reporting, but audience response depends on the market and offer.
Who replies to messages?
The scope names the person responsible for customer replies and any escalation to your team.
Ready to start your social media marketing project?
Book a free consultation and I'll map the right approach for you.
Working with small businesses and startups on Long Island & across New York, in the UK & UAE, and here in Pakistan — plus remote clients worldwide.
Planning your project
Plan your social media marketing engagement
Choose this service when publishing is inconsistent or posts have no clear connection to your offer and website. The engagement focuses on a maintainable operating process.
Is this the right service?
Choose this service when publishing is inconsistent or posts have no clear connection to your offer and website. The engagement focuses on a maintainable operating process.
What to prepare
Bring your channel links, audience priorities, brand guidance and usable assets. Identify who approves content and who responds to customer messages.
Handover and ongoing work
Receive the agreed calendar, asset ownership notes and reporting approach. State clearly who publishes, approves and responds after the engagement.